Who it is for
The home embroiderer selling on Etsy who pays $20 per digitized logo, the textile decoration shop with a multi-head whose vendor software is impractical, the club that wants its patches without a contractor, and whoever just bought a second-hand machine without software. Broderly was born in a shop running an eight-head Tajima; it speaks production (heads, needles, stops, run sheet, quote) while staying usable by someone who dislikes computers, thanks to the guided mode.
What it does
Image to embroidery
Logo, drawing, photo or SVG to fills, satins and running stitches, with underlay, compensation and stitch order.
Six machine formats
PES, DST, JEF, VP3, EXP, HUS written; XXX also read.
Text and fonts
Satin or running lettering, straight or arched, built-in fonts and your .ttf files. Name series in ZIP.
Patches and appliqué
Placement, stop, tack-down, background, satin border; outline following the design; SVG/DXF cut line.
Quality check
Stitches outside the hoop, too short, excessive density, untrimmed jumps, satins too wide, text too small: flagged, fixed in one click.
Fabrics and density
Per-fabric settings, global density, printable density test.
Shop production
Multi-head machine, needle assignment, programmed stops, run sheet, machine sheet, 1:1 template, production pack, log.
Built-in quote
Price per stitch, quantity, supplies, setup, colour changes, VAT and margin, saved and printed on the sheet.
Guided mode
Five large-print steps: open, size, improve, check, send. Expert mode one click away.
Why online
A classic embroidery program installs on a Windows PC, often with a USB dongle, and costs from $170 (Embrilliance) to $4,000 (Wilcom Designing). Broderly runs in Chrome, Edge, Safari or Firefox on Windows, Mac, Linux and iPad, with no install or updates. Drawing, preview and checks run in your browser; only producing the machine file goes through our server, for your account, in seconds. Your designs are saved to your account and follow you from one computer to another.
What it costs
| Plan | Price | For |
|---|---|---|
| Discovery | €0 | To discover: guided mode, 3 machine files a month, designs up to 30,000 stitches, 10 projects online. |
| Loisir | €9.99 a month | To embroider a little every month: the Discovery guided mode, 10 machine files a month, designs up to 50,000 stitches, 50 projects online. |
| Atelier | €19.99 a month or €199.99 a year | For those who embroider every week: expert mode, 30 files a month, designs up to 300,000 stitches, series up to 20 names, 500 projects online. |
| Atelier+ | €29.99 a month or €299.99 a year | For shops that produce: unlimited files, designs up to 1,000,000 stitches, assistant (200 assists a month), one-click patch, series of 500, every format in one ZIP, garment space. |
Prices include VAT. Atelier can be tried free for 14 days, cancel in one click before it ends.
What it does not do
It does not stitch for you and does not replace a test on scrap. It digitizes logos, text and patches very well; on a realistic photo it gives a stylised interpretation where an experienced human digitizer will do better. It does not write XXX (Singer) nor proprietary ART (Bernina) or PSW; it reads XXX. Sequins and cording are encoded only in DST.
Frequently asked questions
Do I have to install anything?
No. A recent browser is enough. To send the file straight to the machine folder (USB stick, network drive), Chrome or Edge are needed; otherwise the file downloads.
Which machines are compatible?
Any that reads one of the six formats: Brother, Baby Lock, Bernina, Janome, Elna, Husqvarna Viking, Pfaff, Melco, Tajima, Barudan, SWF, ZSK, Ricoma, Happy. See your machine page.
Can I use it offline?
Drawing, preview and checks keep working offline; only the machine file waits for the connection to come back.
Is there a free version?
Yes, the Discovery plan: draw, open and check without limit, and a few machine files a month. Atelier can be tried free for 14 days.
Go further
The studio is free to draw, open and check designs. Your first machine file takes five minutes.
Updated 2026-09-24.