Courtesy translation. This English version is provided for convenience. The French version, available at Conditions générales de vente, is the legally binding one; in case of discrepancy the French text prevails.
Version 2026-10. These terms govern the subscriptions and purchases taken out with the publisher of the Broderly service, identified in the legal notice ("the Publisher"). They supplement the terms of use.
1. Plans and prices
| Plan | Price incl. VAT | Contents |
|---|---|---|
| No account | €0 | Converter only: a dropped image becomes an embroidery file with the default settings, with no parameters at all. A few files per day and per address, designs of limited size. |
| Discovery (free account) | €0 | Step-by-step guided mode: size, colours, level of detail, hoop, text, quality check. 3 machine files per month, designs up to 30,000 stitches, 10 projects stored online, 10 exports per minute. Free with no time limit; the Publisher may change its limits with 30 days' notice in the application. |
| Loisir | €9.99 per month | Discovery's guided mode, with 10 machine files a month, designs up to 50,000 stitches and 50 projects saved online. No commitment, no free trial, monthly plan only. |
| Atelier monthly | €19.99 per month | Everything in Discovery, plus expert mode (free reworking of shapes, stitches and settings), 30 machine files per month, designs up to 300,000 stitches, personalised series of up to 20 names, 500 projects stored online, 30 exports per minute. No commitment. Free 14-day trial on first subscription (article 2). |
| Atelier yearly | €199.99 per year | Identical to Atelier monthly, billed once a year (two months free). Available at any time from the monthly plan, including during the trial (article 3). |
| Atelier+ | €29.99 per month | Everything in Atelier, plus: unlimited files, designs up to 1,000,000 stitches, the assistant based on an artificial-intelligence model (200 assists per month, see the terms of use), a patch made automatically from an image, personalised series of up to 500 names generated in a single request, every format in a single operation (ZIP), garment workspace, unlimited projects stored online, 120 exports per minute, priority processing on the server. No commitment. |
| Atelier+ yearly | €299.99 per year | Identical to Atelier+, billed once a year (two months free). |
| Pro version, one-off | €1.99 per file, €6.99 for 5 | No subscription. The uploaded drawing is redrawn as a clean outline by a third-party vectorisation service (Recraft), then converted into an embroidery file; both versions, free and pro, are shown side by side before any purchase, and the pro version is only offered when it is clearly better. Offered without an account (converter) and to Découverte and Loisir accounts whose monthly “pro sharpness” tries are used up; this file does not count towards the monthly quota. Files in a pack remain usable with no time limit, on the device used for the purchase or with the link in the confirmation e-mail; the same design can be downloaded again, in another format, without using another file. |
Prices are shown in euros, all taxes included, French VAT included; for a VAT-registered business buyer established in another European Union member state, VAT is applied under the rules in force (reverse charge on presentation of the VAT number) and appears on the invoice. The monthly file counter resets on the first day of each calendar month. The Publisher may change its prices; the new price applies to new subscriptions and, for current subscriptions, from the following period after notification by email at least 30 days in advance.
2. Ordering, free trial and payment
Subscriptions are taken out from "My account" in the application. Payment is processed by Stripe (bank card and, depending on the country, SEPA direct debit or digital wallets). The Publisher stores no card numbers. Invoices are available in the Stripe customer portal, reached from "Manage my subscription and invoices". Access is opened as soon as payment is confirmed or, with a free trial, as soon as the payment method is saved.
Free trial. The first subscription to Atelier comes with a free 14-day trial on the monthly plan, once per account, provided the account has never been subscribed and has not already had a trial. The Publisher may refuse the trial to accounts created solely to obtain it several times. The Loisir and Atelier+ plans have no trial.
- The payment method is saved with Stripe when subscribing; nothing is charged during the trial.
- The trial end date and the amount and date of the first payment are shown before the order is confirmed. A reminder is sent by e-mail three days before the trial ends.
- At the end of the trial, unless cancelled beforehand, the chosen subscription starts automatically: the first payment is taken that day, then at each renewal (monthly or yearly), under article 3.
- Cancelling during the trial is free and takes one click (article 3): no payment is taken, access to Atelier continues until the trial ends, then the account returns to the Découverte plan. Saved designs are kept.
- The Publisher may change or withdraw the trial offer for new subscriptions; a trial in progress runs to its end on the terms accepted when subscribing.
3. Duration, renewal, cancellation
- A monthly subscription renews every month and a yearly subscription every year, automatically, until cancelled.
- Cancellation: at any time, free of charge and without giving reasons, from "My account ▸ Cancel my subscription" in the application (or from the Stripe customer portal). It is confirmed on screen and takes effect at the end of the period already paid for, or at the end of the free trial if one is in progress, with no payment taken. Until that date, access remains open and the cancellation can be withdrawn ("Resume my subscription"). No pro-rata refund is due for the period already started, unless the law provides otherwise.
- Changing plan: from "My account", always on the same subscription. Switching to a higher plan (from Loisir to Atelier or Atelier+, from Atelier monthly or yearly to Atelier+): immediate; the price difference is invoiced the same day, i.e. the price of the new plan for a new period minus the unused part of the current period, and a new period starts that day. The amount to pay is shown before confirmation. Switching between monthly and yearly, from Atelier+ to Atelier, or from Atelier or Atelier+ to Loisir: takes effect at the end of the current period, already paid for, with no early charge; it can be cancelled until then ("Cancel this change"). During the trial: switching to yearly does not change the trial end date, the yearly subscription starts on that date; switching to Loisir does not change that date either: Atelier stays open until the end of the trial, then Loisir starts with its first payment; switching to Atelier+ ends the trial and triggers the Atelier+ payment.
- If a payment fails, Stripe makes several attempts; after that, the subscription is suspended and the account reverts to the free plan.
- On reverting to the free plan, the projects stored online are kept and remain viewable and downloadable; only the creation of new projects beyond the free plan's ceiling is blocked. Files already produced remain the property of the user.
4. Right of withdrawal
In accordance with the French Consumer Code, consumers have 14 days to withdraw from a distance purchase. As the Service is digital content supplied immediately, by requesting immediate access to the service when ordering, the consumer acknowledges that they expressly waive their right of withdrawal as soon as access is opened. If no machine file has been produced with a paid account within 14 days of the order, the Publisher nevertheless grants a refund on simple request to support. For a subscription with a free trial, the consumer may cancel free of charge throughout the trial (article 3); this refund is then assessed over the 14 days following the first payment. Business customers do not benefit from the right of withdrawal.
Pro version, one-off. The file is supplied immediately after payment: by confirming the order, the consumer asks for this immediate supply and acknowledges losing the right of withdrawal once it has taken place. Files in a pack that have not yet been used are refunded on simple request to support within 14 days of the purchase.
5. Guarantees
The Publisher guarantees that the Service conforms to its description in the application and the documentation. In the event of a malfunction preventing the production of files for more than 72 consecutive hours, the subscriber may request an extension of their subscription for an equivalent period. The statutory guarantees of conformity and against hidden defects apply to consumers. The limitations of liability relating to the use of files on an embroidery machine are set out in article 8 of the terms of use.
6. Free beta
During the beta, the Service is provided free of charge, with no commitment as to duration or availability; features may change. The end of the beta is announced at least 30 days in advance in the application. Beta testers may be offered preferential terms, specified in the announcement.
7. Discontinuation of the Service
Should the Publisher permanently cease operating the Service, it undertakes to notify subscribers at least 90 days beforehand, to allow projects and files to be retrieved during that period and to refund, pro rata, the paid but unused period of current subscriptions.
8. Data and invoices
Billing data (name, address, country, email address) is processed by Stripe and by the Publisher for the performance of the contract and for accounting obligations (kept for 10 years). See the privacy policy.
9. Disputes
French law applies. In the event of a dispute, consumers may make free use of the consumer mediator designated in the legal notice, or of the European online dispute resolution platform: ec.europa.eu/consumers/odr.
Broderly, published by the company identified in the legal notice.
Updated 2026-09-24.